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On 8th March 2025, we mark International Women’s Day under the powerful theme: #AccelerateAction. This is more than a slogan — it’s a call to move from intention to action, embedding Diversity, Equity, and Inclusion (DEI) into the core culture of Orange Business.

At Digital Services, a business line of Orange Business, we know that real progress doesn’t happen through symbolic gestures or once-a-year celebrations. It happens when diverse leadership is empowered to think, act, and lead differently — with inclusion, innovation, and ethics at the heart of every decision.

Why Structural Change Matters
For too long, leadership structures across industries have followed a narrow template — similar backgrounds, similar thinking, and similar approaches to success, often focused solely on profit. This homogeneous leadership creates blind spots:

Diverse leadership fundamentally changes the game. When leaders bring different lived experiences, cultural perspectives, and leadership styles into the room, they expand what success looks like — balancing profit, people, and planet.

At Orange Business, this shift is already happening. Leaders like Aliette Mousnier-Lompré and Sara Murby Forste — working alongside a leadership team made up of both men and women — are proving that diverse leadership is not just about representation. It’s about building a culture where inclusion fuels innovation, and ethical courage shapes every decision.

• How Diverse Leadership Breaks Groupthink
  

Groupthink thrives in leadership teams where everyone thinks alike, often because they’ve had similar experiences and backgrounds. In these environments, ideas are rarely challenged, assumptions go unchecked, and risky blind spots emerge.

Diverse leadership breaks this cycle. When women, cultural minorities, and underrepresented voices are actively part of decision-making, they ask different questions, challenge the status quo, and bring innovative solutions rooted in broader lived experiences.

This is not just about diversity for the sake of it — it’s about business survival and future readiness. Studies consistently show that diverse teams outperform homogenous ones, driving:
-More creative problem-solving
-Stronger risk management
-Greater alignment with the diverse global customers companies serve

• The triple P approach
  

For decades, companies measured success by profit alone. But today, that mindset is outdated. The future belongs to companies that prioritize the triple P approach:
Profit — sustainable business growth
People — employee well-being, inclusion, and fairness
Planet — environmental responsibility and ethical supply chains

This triple-bottom-line thinking thrives under diverse leadership because diverse leaders inherently bring broader perspectives — seeing business as a force not just for profit, but for ALL good.

• Diverse Voices guard integrity
  

Companies that prioritize diverse and inclusive leadership cultivate environments where speaking up is safe and dissenting voices are valued.

At Orange Business, this commitment to fostering a speak-up culture is embedded into the very fabric of the company’s leadership philosophy. At Orange Business, this commitment is embedded into our leadership philosophy:

-Discrimination, harassment, violence, and misconduct have no place in the organization — and every employee, regardless of level, has the right and responsibility to call it out.

-Whistleblowing mechanisms and confidential reporting channels are not only available but are actively encouraged.

-Leadership training at Orange Business emphasizes ethical courage, especially for managers and team leads, ensuring that leaders themselves set the tone for inclusion, safety, and accountability.

This speak-up culture is essential for building trust and safeguarding integrity.

When Should you Start? The Time is Now!

#AccelerateAction is not a one-day campaign — it’s a business-critical mindset shift that starts now and never stops.

If we want to build a future where fairness fuels innovation and profit serves people and planet, then the time for structural change is today.

At Digital Services, a business line of Orange Business, we are already on this journey — but progress is only real if we keep accelerating it. Every decision we make, every hire, every promotion, every innovation reflects this vision.