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Annual Semla Tasting: And the Winner Is... 🏆

Today, March 4th 2025, our Stockholm team came together for one of our most beloved traditions—the annual Semla Tasting! For the past few years, we’ve been celebrating this delicious Swedish tradition by sampling semlor from different bakeries and voting for the best one based on both appearance and taste.

This year, we had three contenders:
Fabrique
Ritorno
Krümel Cookies & Crumbs

After much tasting and deliberation, the results were in—Semla Nr. 2 from Ritorno took home the win in both categories! Impressively, this marks its second consecutive victory, proving once again that it's a crowd favorite.

A big thank you to everyone who joined in and cast their votes.

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Learn more about:

  • Our other ongoing activities here

  • Our Stockholm location here

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